{"id":5424,"date":"2023-12-07T11:59:00","date_gmt":"2023-12-07T11:59:00","guid":{"rendered":"https:\/\/ambipar.com\/uk\/?post_type=noticia&p=5424"},"modified":"2024-01-16T12:03:21","modified_gmt":"2024-01-16T12:03:21","slug":"ambipar-brings-the-naming-rights-trend-to-social-causes-with-the-global-pacts-ambition-2030","status":"publish","type":"noticia","link":"https:\/\/ambipar.com\/uk\/news\/ambipar-brings-the-naming-rights-trend-to-social-causes-with-the-global-pacts-ambition-2030\/","title":{"rendered":"Ambipar brings the ‘naming rights’ trend to social causes with the Global Pact’s Ambition 2030"},"content":{"rendered":"\n

Ambipar<\/strong>, a Brazilian environmental management company with Gisele B\u00fcndchen as a shareholder, riding the ESG wave on the stock market, is applying the logic of “naming rights” to the social sphere.<\/p>\n\n\n\n

Over the next two years, the company will display its brand alongside the logo of the Ambition 2030, the strategy of the UN Global Compact in the country.<\/p>\n\n\n\n

“We are closely observing the ‘naming rights’ phenomenon in cultural spaces and football clubs, but not associated with social impact projects. With the Global Compact, we created a similar mechanism to link our brand and values to the Compact’s strategy,” reports Rafael Tello, Sustainability Director of Ambipar<\/strong>, directly from Dubai, where COP 28 is taking place.<\/p>\n\n\n\n

From now on, the name of Ambipar<\/strong> will appear as a “sponsor” alongside the Ambition 2030 of the Global Compact. Ambipar<\/strong>, already an ambassador for the movement, does not disclose how much it will pay for the brand association. According to the executive, Ambipar<\/strong> expects the trend to be adopted by civil society.<\/p>\n\n\n\n

“Why do we consider it natural for an insurance company to have its name on a sports arena and not see companies bringing resources to civil society through this mechanism?” he questions.<\/p>\n\n\n\n

Ambition 2030 is a strategy launched by the UN Global Compact in Brazil in April 2022.<\/p>\n\n\n\n

It consists of ten movements, such as Ambition Net Zero, They Lead 2030, Race is a Priority, and Dignified Salary. According to Ambipar<\/strong>, 261 companies have already joined the movements and made 458 commitments.<\/p>\n\n\n\n

Launched 23 years ago, the UN Global Compact is a corporate sustainability initiative launched by then-UN Secretary-General Kofi Annan. In Brazil, it brings together more than 1,900 members. It is one of the main promoters of the so-called Agenda 2030, consisting of the 17 SDGs.<\/p>\n\n\n\n