{"id":5607,"date":"2024-10-28T08:35:00","date_gmt":"2024-10-28T08:35:00","guid":{"rendered":"https:\/\/ambipar.com\/uk\/news\/the-government-needs-to-cultivate-an-environment-where-sustainability-is-attractive-says-ambipars-vp-to-cnn-talks\/"},"modified":"2024-10-28T08:35:00","modified_gmt":"2024-10-28T08:35:00","slug":"the-government-needs-to-cultivate-an-environment-where-sustainability-is-attractive-says-ambipars-vp-to-cnn-talks","status":"publish","type":"noticia","link":"https:\/\/ambipar.com\/uk\/news\/the-government-needs-to-cultivate-an-environment-where-sustainability-is-attractive-says-ambipars-vp-to-cnn-talks\/","title":{"rendered":"The government needs to cultivate an environment where sustainability is attractive, says Ambipar’s VP to CNN Talks"},"content":{"rendered":"\n

Vice President of Sustainability at Ambipar<\/strong>, Rafael Tello, stated this Monday (28) that the government should cultivate an environment in the country where \u201csustainability is more attractive than unsustainability.\u201d<\/p>\n\n\n\n

The representative of the environmental management services and products company participated in CNN Talks Sustainability: The Potential of Rio de Janeiro, held in the state capital.<\/p>\n\n\n\n

According to Tello, this \u201cposture\u201d from the government is one of the conditions for sustainable products to scale up in the country. In his view, however, other actors also have responsibilities: the private sector should invest, and society should \u201cdemonstrate\u201d its desires.<\/p>\n\n\n\n

The goal is to allow sustainable products and services to have fewer embedded risks and costs. \u201cIt is possible to be sustainable while generating results in companies,\u201d the representative argued.<\/p>\n\n\n\n

Tello also indicated that it will be crucial for this transition that the actors understand that climate change \u201cis already happening.\u201d He mentioned, for example, the floods that affected Rio Grande do Sul in the first half of the year.<\/p>\n\n\n\n

This content was originally published in The government needs to cultivate an environment where sustainability is attractive, says Ambipar’s VP to CNN Talks on the CNN Brasil website.<\/p>\n\n\n\n