Financial Intelligence by Isabella Carvalho - 11/24/2022
By Marketing Team
Posted in December 22, 2022
Understand how companies are uniting environmental purposes with blockchain technology and crypto assets.
On an expedition across the seas that runs until next year, the Schurman family, from Voz dos Oceanos, has issued a warning: raise people’s awareness about plastic pollution in the oceans, engage the population and seek solutions to the problem. Once on dry land, NforesTs plants agroforestry throughout Brazil. The agricultural model associates food production with the preservation of forests.
What do these companies have in common, besides their environmental purpose? They use blockchain in their processes. With the technology, NforesTs guarantees the veracity of the plantations and the origin of their harvests, tracking carbon capture and certifying the positive impacts generated by the agroforestry. All this in one token.
Voz dos Oceanos entered the world of digital art. The project features a blockchain-based NFT store created by global artists. Works are linked to the ocean and the revenue generated is used to boost the expedition. “For us, the crypto asset comes as a driving force. Technology still helps us to have ballast and credibility for what we say and do”, explained João Amaral, COO and general executive director of Voz dos Oceanos, during a panel at the Criptorama event.
Blockchain in the forests
Clara Johannpeter, founder of Nforests, believes that blockchain and crypto assets have enormous power. “For us, technology works as a means, not an end. It is a means of making our purpose reach the tip. It is the way we arrived in the Amazon, in the communities and in the small farmers. Blockchain has always been a tool for this,” he pointed out.
When well implemented, in the entrepreneur’s view, technology allows you to monitor processes and connect everyone involved. “Cryptoeconomics makes processes more transparent and reliable. It even ends up bringing people together. You can see how the project is being executed and validated”, he said.
The big ones are moving too
In the market for almost 30 years, the giant Ambipar has also been using blockchain in business. The company, which works with waste management, created Ambify, a platform that connects people to a greener, low-carbon economy.
The application calculates the carbon footprint and shows how much the user is contributing to global warming, according to their daily habits. Based on this, it indicates ways to reduce and offset its emissions. The app also uses blockchain technology to bring security and transparency to user transactions.
“We found a way to popularize the issue of carbon credits, both for individuals and small companies. Ambify uses blockchain to provide ballast and close potential loopholes. Cryptoeconomics comes precisely to make this process simpler and more effective. It is a way of making these records immutable”, highlighted João Valente, director of digital assets at Ambipar.
In the executive’s view, technology also brings security and connects all agents. “We understand our purpose and invest in environmental education and information. All of this within a blockchain environment.”
