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The challenge

Recycle the packaging of Natura’s SOU brand products, involving collectors’ cooperatives in the collection of material.

What was done

The packaging material composed of 3 different types of plastics was recycled and transformed into plastic resin that can be applied to 12 different types of new products.

Result

Hundreds of trained cooperative members, 2 tons of recycled packaging and 12 possibilities for products developed from recycling.

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