The challenge
Recycle the packaging of Natura’s SOU brand products, involving collectors’ cooperatives in the collection of material.
What was done
The packaging material composed of 3 different types of plastics was recycled and transformed into plastic resin that can be applied to 12 different types of new products.
Result
Hundreds of trained cooperative members, 2 tons of recycled packaging and 12 possibilities for products developed from recycling.
