The challenge was to develop products from P&G products waste collected in collectors’ cooperatives of recyclable material .
From the connection of 14 cooperatives of São Paulo, more than 10 products were developed, such as point-of-sale displays, gifts and items used in the manufacturing/distribution process of P&G.
As a result, more than 6,000 products were developed from waste collected in cooperatives. Materials that would be sent to sanitary landfills began to generate demand through commercialization.
