Ambify enables carbon credit generation through its application

When we created Ambify, Ambipar‘s carbon offset platform, our intention was to popularize and democratize carbon credits for the population, making them more accessible to everyone, which was previously exclusive to specific business segments. The application, launched in December 2021, aims to encourage people to take care of the environment and also offers the possibility to invest in carbon credits.

Ambify is the world’s only crypto asset that has a robust project based on its own purpose, the ESG (Environmental, Social, and Governance) essence of the token, with internationally recognized certifications and audits such as Verra, Certik, and SGS with the smart contract code on the Blockchain, as well as an audited calculator, which all contribute to the project’s reliability and credibility.

All carbon credits from Ambify are certified by the Verified Carbon Standard (VCS), an international certification model from Verra, which validates more than 70% of the global voluntary market. Our idea is to also take the program to the educational level, offering content, information, and tips to promote conscious consumption and raise awareness about the need to preserve our planet, both within and outside the platform.

For Ambipar, there is no doubt that investing in information is necessary to engage more and more people in this cause. We believe that society is maturing and understanding the importance of this issue. We have a generation born in the 2000s that sees the environment and sustainability differently and already understands what carbon credits are. In the 90s, the concerns were about plastic disposal, oil in the ocean, and whaling. Now, we are talking about something even bigger, which is maintaining our planet as we know it.

The idea of creating an application based on Ambipar’s reliability and relevance, promoting the possibility of generating carbon credits for the population, came from the need to expand the topic and increase everyone’s participation due to its environmental importance. As a direct agent in the continuous carbon credit generation in forests, agriculture, energy, and the circular economy, we realized that bringing it into the market context could be a good option to engage others to do the same.

The offsetting is done through the calculator available on the platform, which calculates the carbon footprint and shows how much each action contributes based on one’s habits.

Ambify’s concern goes beyond the environmental focus, and to strengthen the pillars of ESG, the platform allocates 5% of the value, without any customer discount and covered by Ambipar’s own funds, to social projects of partner institutions in the project, such as Instituto Jô Clemente, Médecins Sans Frontières (Doctors Without Borders), and Luz Alliance, with customer interaction and choice.

We are going through an era of global awareness about the risks of climate change, and the chance of not having the planet, as we know it, in the near future is something we should be concerned about. We need to mitigate this risk since there is no “my air” or “your air” to breathe. Therefore, everyone’s participation is essential.

We must keep in mind that our actions leave a carbon footprint on the environment.

Official website: https://www.ambify.com/

Credit:
Press Release | By João Valente – Ambipar

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