Ambify enables carbon credit generation within its application

When we created Ambify, Ambipar’s carbon offset platform, our intention was to popularize and democratize carbon credits for the population, making them more accessible to everyone, which was previously exclusive to certain specific business segments. The application, launched in December 2021, seeks to encourage people to take care of the environment, in addition to the possibility of investing in carbon credits.

Ambify is the world’s only crypto asset with a robust project backed by its own purpose, the ESG (Environmental, Social, and Governance) essence of the token, with internationally recognized certifications and audits such as Verra, Certik, and SGS with the smart contract code on the Blockchain, and with an audited calculator, which contribute to the reliability and credibility of the project.

All Ambify carbon credits are certified by the Verified Carbon Standard (VCS), an international certification model by Verra that validates over 70% of the global voluntary market. Our idea is to also take the program to the educational level, in order to provide content, information, and tips to promote conscious consumption and contribute to the current culture of the need for planet preservation, both within and outside the platform.

For Ambipar, there is no doubt that investing in information is necessary to engage more and more people in this cause. We believe that society is maturing and understanding the importance of this issue. We have a generation born in the 2000s that sees the environment and sustainability differently and already understands what carbon credits are. In the 90s, concerns were about plastic waste, oil in the ocean, and whaling. Now, we are talking about something even bigger, which is maintaining our planet the way we know it.

The idea of creating an application based on the reliability and relevance of Ambipar, which promotes the possibility of generating carbon credits for the population, arose from the need to expand the subject, as well as its environmental importance and increased participation by all. As a direct agent in continuous carbon credit generation in forests, agriculture, energy, and circular economy, we realized that bringing it to the market could be a good option to engage others to do the same.

Compensation is carried out through the calculator provided on the platform itself, which calculates the carbon footprint and shows how much each action contributes according to your habits. Ambify’s concern goes beyond environmental focus, and therefore, to strengthen the ESG pillars, the platform allocates 5% of the value, without any deduction from the customer and funded by Ambipar’s own treasury, to social projects of partner institutions in the project, such as Instituto Jô Clemente, Doctors Without Borders, and Luz Alliance, with customer interaction and choice.

We are going through an era of global awareness about the risks of climate change, and the possibility that the planet, as we know it, may not exist in the near future is something we should be concerned about. We need to mitigate this risk since there is no “my air” or “your air” to breathe. So, everyone’s participation is crucial.

We must keep in mind that our actions leave a carbon footprint in the environment.

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