By Equipe de Redação
Posted in December 23, 2022
Social franchising accelerates the circularity process and leverages recycling rates in Brazil, through social inclusion.
Ambipar announces the acquisition of controlling interest in ViraSer Negócios de Impacto Ltda, through its direct subsidiary, Environmental ESG Participações S.A. With this, the institution becomes Ambipar Environment, Ambipar’s Circular Economy business unit.
From now on, as part of Ambipar, ViraSer gains even more power and scale, accelerating its expansion planning and contributing to the Era of the R’s: Rethink, Reduce, Reuse, Repair, Recondition, Remanufacture, Reuse, Recycle, Recover , Regenerate, Resignify, Replan, Reengage and many others. With the aim of fostering Social Entrepreneurship, increasing the positive impact and consolidating the environmental sustainability of small and medium-sized municipalities in the recycling chain, expanding reverse logistics systems for post-consumer packaging to the five Brazilian regions. The expansion plan for the coming years foresees the creation of at least 150 Social Franchise units in different regions of the country.
The institution has been operating for seven years, operating, in partnership with cooperatives, a structuring model of reverse logistics that innovates in the collection and recovery of post-consumer packaging with reinsertion into the production cycle, applying the concept of circular economy. It developed its own method of operating a solid waste center, called “Social Franchise”, which offers solutions to professionalize cooperatives, bring traceability to the process and associations of recycling professionals.
Circular economy and ESG
With this acquisition, Ambipar will leverage recycling rates in Brazil, as ViraSer will provide yet another raw material supply channel, nationwide, for recyclables (plastic, cardboard, glass, metals, among others) to the processing industries of the Ambipar Group, thus enhancing environmental education actions, creating supply strategies, seeking network marketing opportunities and contributing to generate a positive impact in the provision of environmental services.
The ViraSer model strengthens the self-management of cooperatives and associations of recycling professionals and enables them to expand their governance capacity, increasing their productive efficiency and the scale of their operations, raising the average monthly income of their members.
“For Ambipar, this acquisition increases its portfolio of services, as it further intensifies its operations with all types of post-consumer waste and in partnerships with cooperatives; reaffirms the commitment to the transition from Linear to Circular Economy and further expands the social impact in Brazil, an essential pillar in the ESG”, explains Thiago Silva (photo), CFO of Ambipar.
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