By Equipe de Redação
Posted in January 11, 2023
Partnership encourages consumers to correctly dispose of waste in exchange for tricoins, which guarantee benefits such as a discount on the energy bill, cell phone recharge and discount on the public transport card
With the aim of promoting recycling and stimulating the circular economy, Colgate-Palmolive sponsored the installation of 18 Ambipar Triciclo machines in regions of Greater São Paulo, Rio de Janeiro and Belo Horizonte. In all, there were 16 ‘Retorna Machines’ and 2 ‘Deixaki’ machines, which help expand the collection of packaging and recyclable materials. The complete installation of the equipment has just been completed in SAM’s Club, Americanas and Supermarket stores in the three capitals. In addition, Colgate-Palmolive also closed an agreement for the installation of a “Deixaki” at its manufacturing unit in São Bernardo do Campo (SP) and a “Retorna Machine” at the company’s office in São Paulo.
How the Return Machine and Leaveki work
The ‘Retorna Machine’ collect post-consumer plastic, glass, aluminum, steel and long-life packaging. Using the bar code, they read the deposited material and then calculate the score for each one of them. These points are called ‘tricoins’ and become available to anyone who creates an account on the Triciclo website or app. Recycling packaging generates credits for discounts on energy bills, cell phone recharges, public transport, products at Livraria Saraiva or cash redemptions through an account opened at Pagbank and Mercado Pago. The ‘Retorna Machine’ can be found inside establishments.
The ‘Deixaki’ are larger pieces of equipment that are located in the parking lots of markets or hypermarkets and can receive different types of material, such as cardboard and electronics. To use and participate, the user simply needs to access the Triciclo app and website, log into their account and select the “Deixaki” option to generate a token number. With this number, all you have to do is identify the bags containing the material and deposit them at Leaveki. Within seven business days after the recyclables are deposited, the ‘tricoins’ are granted to users.
“This initiative brings visibility to the issue of waste management, which is an important part of Colgate-Palmolive’s sustainability strategy”, says Riccardo Ricci, president of Colgate-Palmolive Brazil. “Once these materials are inserted into a reverse logistics process, they can be returned for consumption as new”, he explains.
The partnership with Ambipar Triciclo is yet another Colgate-Palmolive initiative to encourage the circular economy. In the first half of this year, the company announced that it had obtained the TRUE Zero Waste seal, granted by Green Business Certification Inc. (GBCI). The certification certifies zero waste for the company’s two plants and a distribution center in Brazil.
Felipe Lagrotta Nassar Cury, CEO of Ambipar Triciclo, believes that the initiative between the companies creates a strong power of engagement and a sense of urgency regarding issues related to the preservation of the environment. “As a company, we have a fundamental role before society when we talk about environmental preservation. We need to preserve today and, in this context, environmental education is essential, especially for the generations that will determine the future of our survival”, comments
SERVICE
Check out the complete list of collection points:
CARREFOUR NETWORK
Retorna Machine – Sams’s Club – Street Rudge, 500 – Bom Retiro – São Paulo – SP
Retorna Machine – Sam’s Club – Street Doutor Gastão Vidigal, 2345 – Vila Leopoldina – São Paulo – SP
Retorna Machine – Sam’s Club – Street Maestro Santiago Guerra, 345 – Linha Amarela – Rio de Janeiro – RJ
Retorna Machine – Sam’s Club – Street General David Sarnoff, 5100 – Contagem – MG
Deixaki – Sam’s Club – Street Benedito Fernandes, 270 – E S20 – Santo Amaro – São Paulo – SP
Deixaki – Sam’s Club – Avenida dos Autonomistas, 1828 – Osasco – SP
Retorna Machine – Supermercado Big – Avenida dos Autonomistas, 1828 – Osasco – SP
LOJAS AMERICANAS
Retorna Machine – Lojas Americanas – Shopping Interlagos – Avenida Interlagos, 2255 – Interlagos – São Paulo – SP
Retorna Machine – Lojas Americanas – Street Doze de Outubro, 92 – Lapa – São Paulo – SP
Retorna Machine – Lojas Americanas – Shopping Ibirapuera – Street Ibirapuera, 3101 – Moema – São Paulo – SP
Retorna Machine – Lojas Americanas – Street Marechal Deodoro, 1489 – São Bernardo do Campo – SP
Retorna Machine – Lojas Americanas – Street Henrique Schaumann, 203 – Pinheiros – São Paulo – SP
Retorna Machine – Lojas Americanas – Street São Paulo, 504 – Belo Horizonte – MG
Retorna Machine – Lojas Americanas – Minas Shopping – Street Cristiano Machado, 4000 LJ B – Belo Horizonte – MG
SUPERMARKET
Retorna Machine – Supermarket – Street General Castro Magalhães – 771A – Lote 8 – Largo da Batalha – Niterói – RJ
Retorna Machine – Supermarket – Street João Damasceno, 30 – Porto Velho – São Gonçalo – RJ
Retorna Machine – Supermarket – Street Panamá, 14 – Centro – Mesquita – RJ
Retorna Machine – Supermarket – Street Manoel de Sá, 130/132 – Parque Martinho – Belford Roxo – RJ
About Colgate-Palmolive
Colgate-Palmolive was founded in 1806 by William Colgate. On Brazilian soil for 95 years, the company’s mission is to reimagine a healthier future for all people, their pets and our planet, investing in research and innovation to provide health, well-being and quality of life. The company offers a complete line of products that are part of the Brazilian family in Oral Hygiene (Colgate, Sorriso, Tandy, elmex® and Prevent), Personal Hygiene (Palmolive, Protex and Darling), Home Care (Ajax, Pinho Sol and Ola ) and Animal Nutrition (Hills). Colgate-Palmolive believes that people deserve a future with reasons to smile and, for that, it operates in educational projects such as the program “Sorriso Saudável, Futuro Brilhante”, which has already benefited more than 75 million adults and children in Brazil, disseminating healthy habits of oral hygiene through partnerships with dental associations and professionals. Currently, Colgate-Palmolive has more than 3,000 employees in Brazil, with factories in São Paulo and São Bernardo do Campo (SP).
About Ambipar Tricycle
Ambipar Triciclo has been operating in the market since 2016, with the mission of creating and operating solutions for sustainable development through the monetization of the reverse logistics system, customer loyalty and an advanced marketing system. It had its corporate control acquired by the Ambipar Group in 2021 and is the operator of the Return Machine, Recicla Pharma and Leaveki projects, all linked to the Triciclo Loyalty Program. In this program, the packages collected are worth tricoins, which can be exchanged for benefits, such as electricity bonus, transport voucher recharge, bookstore discount, telephone credit, digital account credit and much more. All the material collected is treated by Ambipar Triciclo itself to be sent to cooperatives and recycling companies. In 6 years of operation, it has already collected more than 25 million post-consumer packages, generating a source of income, raw material and work.
About Ambipar
With an administrative office in São Paulo and headquarters in Nova Odessa – SP, Ambipar is a Brazilian multinational, with a presence in 39 countries in all. Formed by Ambipar Environment and Ambipar Response, reference segments in the environmental management market, it has in its DNA the commitment to sustainable issues, working the ESG Pillars within its business and supporting its customers.
Source: Sueli Gomes
CALCULATE CO₂
Our business analysts are ready to help your company with the best environment solutions.
