Conscious Entertainment: 31st edition of Camarote Nº1 to host a campaign in support of the Amazon Rainforest and indigenous rights

TOGETHERBAND In the photo, our Sustainability Director, Rafael Tello, alongside indigenous leader Txai Surui.

On the eve of its 31st edition debut, the Camarote Brahma Nº1, in Rio de Janeiro, announces the main novelties marking its 32 years of tradition at the Marquês de Sapucaí. Among them is the partnership with the global #TOGETHERBAND campaign, promoted by the British sustainable brand BOTTLETOP, which continues to support causes like the Yawanawá tribe and their struggles. The connection between the event and the campaign was facilitated by Cross Networking, a company under the Holding Clube, with the intention of accelerating and promoting greater visibility to the campaign’s objectives during the three days of the event activation.

Making its second appearance at the Camarote, this partnership aims to further expand the event’s focus on ESG practices, as social responsibility in all its aspects has become one of the main pillars in the official return of in-person events. “Today, social impact is one of the main pillars of Cross’s work in the market. Any project we develop for brands includes suggestions that encompass positive impact practices as a whole. We strongly believe in partnerships like this, and a project of Camarote’s magnitude couldn’t miss this opportunity. We increasingly want to promote meaningful exchanges that make a difference for society, the environment, and the world as a whole, and partnerships play a key role in achieving that,” highlights Tatianna Oliva, Managing Partner of Cross Networking, a business accelerator through partnerships and a company under the Holding Clube’s umbrella.

The campaign is directed towards the Brazilian indigenous community of Yawanawá, living in the heart of the Amazon Rainforest, and its main mission is to share the UN’s Sustainable Development Goals through creativity and culture. The collection will be available for sale through Shop2Gether starting this Friday (April 22), which marks the World Earth Day, and features a variety of unique, waste-free, unisex, and vegan bracelets and necklaces made from acai seeds, a natural product collected from the famous fruit used by the tribe to make juice. “I had the privilege of spending time with the Yawanawá community and saw firsthand how they care for and protect the rainforest. However, they need our support to help secure their lands, which are currently at risk of being taken away from them. This partnership, together with the support of Team Nº1, will enable the community to thrive and achieve their goals while also preserving the lungs of the planet,” says Cameron Saul, co-founder of #TOGETHERBAND.

The #TOGETHERBAND movement is also supported by Ambipar, a leading Environmental Management company and a signatory of the largest corporate sustainability initiative in the world, the UN Global Compact. The campaign will be present in an exclusive space at Camarote Brahma Nº1, at the Marquês de Sapucaí, on April 22, 23, and 30. By supporting the Yawanawá community and helping them achieve their goals, BOTTLETOP, #TOGETHERBAND, Camarote Nº1, and all companies under the Holding Clube aim to increase awareness about the struggles faced by indigenous communities and provide a sustainable livelihood in the long term.