Green Market and Sustainable Development

Mercado Verde is linked to sustainable development, the most accepted definition is development capable of meeting the needs of the current generation without compromising the ability to meet the needs of future generations.

Importance

Sustainable development means that conventional economic behaviors must be abandoned in favor of a more balanced conduct towards nature.

This definition emerged at the World Commission on Environment and Development, created by the UN (United Nations) to discuss and propose ways to harmonize two objectives: economic development and environmental conservation.

What is it and how is it expanding

“Green Market” is a segment that has attracted numerous investments and has great growth potential. The first results that point to this expansion are due to two important factors:

• Consumer cultural change, demanding greater social and environmental responsibility from companies;
• Cultural change of a number of entrepreneurs, who try to learn from the mistakes of the past and who now know that an ecologically correct product must have, first of all, a quality at least equal to that of its competitors.

Benefits

Micro and small Brazilian companies are also beginning to benefit and are favored for reasons such as: the appreciation of natural products (processors of phyto products and organic agriculture), the need to develop a reverse logistics structure (pickers, scrap dealers and recycling industries ), the need for greater reuse of industrial waste (recycling industries and alternative materials), the revaluation of natural materials for buildings, reducing the long-term energy consumption of the site (green buildings and alternative materials), etc.

Conclusion

All these initiatives show that, within this new and growing market segment, care for the environment is no longer an expensive source of expenses, but has become a promising source of profit.

Entrepreneurs committed to developing intelligent solutions to overcome environmental problems will certainly have space to present their new ideas.

With information: WWF (World Wildlife Fund)