Ecológico Magazine by Hiram Firmino - 04/06/2023
Best Innovation Example & Best Advertising Campaign – Ambipar
Gabriel Estevam, Corporate Director of Ambipar. Helinho Faria, President of the Communication Council of Minas Gerais and Director of Faz Comunicação. And Angela Di Loreto, Marketing & Communication Superintendent (Photo: Alessandro Carvalho/Ecológico Magazine)
“Best Innovation Example” and “Best Advertising Campaign” together, yet distinct? That’s right. A well-known and emerging company from São Paulo, a winner last year in the field of research and technological development, has once again been awarded. And now, in these two other categories. The first, Innovation, was won with the project titled “Biocapsules – Transforming Waste into Trees”.
It is an ultra-modern reforestation system, in which the aerial launch of seeds is carried out and monitored with the help of drones. In a single flight, a drone can carry up to 20,000 biocapsules of seeds.
Tests conducted in the degraded riparian forests around the Serra da Cantareira, in Greater São Paulo, confirm its environmental effectiveness. Within the concept of circular economy, the innovation also promotes the socioeconomic development of traditional communities, such as caiçaras and indigenous peoples, through paid collection of seeds.
Enormous gratitude
“I am very happy for this second award. We know that working with innovation and research in Brazil is not easy, and to start conceiving a project from scratch, which grew, matured, and now we are even exporting the technology, representing our country globally.
And this is thanks to all the support from our president, the Ambipar board of directors, Tercio Bolen Júnior, and my team who are here, our research center, they are part of this. Hello Victor, little Gabriel, Milene, and Naiara, you are part of this.
Thank you.”
Gabriel Estevam
Universal message
“I just have to express my gratitude to everyone at Ambipar, the leadership that was heavily involved in this project with this advertising campaign, everyone in the marketing and communication team, our agency Pátria that supported us greatly. I am very honored to be here representing Ambipar in this important award.
Our message is indeed reaching society and companies because, in reality, there is no planet B. We truly take care of planet A.
Thank you.”
