What are “green businesses”?

Currently, many companies are in the race for sustainability. This is because the so-called “green businesses” are increasingly known and widespread in society. And consumers are preferring to buy products that do not harm the environment and that have some kind of certificate that guarantees the use of best practices in their production chain.

The “green business” segment is a market that has attracted investments and has great growth potential.

Factors

According to the WWF (World Wildlife Fund), the first results that point to this expansion are due to two important factors:

1) cultural change among consumers, demanding greater social and environmental responsibility from companies;

2) cultural change of a number of entrepreneurs, who try to learn from the mistakes of the past and who now know that an ecologically correct product must have, first of all, a quality at least equal to that of its competitors.

What is the importance of adopting sustainability in your organization?

Micro and small Brazilian companies are also beginning to benefit and are favored for reasons such as: the appreciation of natural products (processors of phyto products and organic agriculture), the need to develop a reverse logistics structure through collectors, scrap dealers and industries of recycling.

The need for greater reuse of industrial waste: recycling industries and alternative materials.

Revaluation of natural materials for buildings, reducing the site’s energy consumption in the long term (green buildings and alternative materials), etc.

All these initiatives show that, within this new and growing market segment, care for the environment is no longer an expensive source of expenses, but has become a promising source of profit.

Entrepreneurs committed to developing intelligent solutions to overcome environmental problems will certainly have space to present their new ideas.

We have a text that explains the importance of sustainability, learn more: How to apply yourself to sustainable consumption.