By Equipe de Redação
Posted in October 24, 2024
Salvador (BA), on October 24 – Starting this Thursday (24), residents of Bahia will have an even greater discount when disposing of glass in the Vale Luz project. This benefit is a result of the partnership between Neoenergia Coelba, Ambipar, a Brazilian multinational leader in global environmental solutions, and Heineken Spin. The amount paid per kilogram of collected glass will increase from R$0.08 to R$0.25 – representing an increase of over 200%. Various types of glass can be disposed of, such as beverage bottles. This incentive aims to influence consumer behavior towards responsible disposal, promoting the circularity of glass locally and providing social benefits, as the material will be converted into a discount on the energy bill of Neoenergia Coelba customers.
To participate, the customer must separate the glass – which needs to be clean and dry, provide the customer code (located in the upper right corner of the energy bill), and deliver it to one of the 10 fixed service points of the project or at itinerant actions in the capital and interior of Bahia. The partnership between Neoenergia Coelba, Ambipar, and Heineken Spin strengthens and increases the reach of the Vale Luz project, which is part of the distributor’s Energy Efficiency Program, regulated by ANEEL (National Electric Energy Agency).
“Our partnership with the companies reflects our commitment to a sustainable future. Offering a more attractive value for disposal encourages recycling and highlights the importance of the circular economy, ensuring that our actions today generate a positive impact on the environment and society,” says Thiago Guth, President of Neoenergia COELBA.
In addition to consumers who deliver glass to obtain a discount on their energy bill, recyclable material collectors can also participate in the action and receive the corresponding value for the material discarded in the project. The idea is for collectors to receive more for the waste they dispose of, the same value practiced by the industry – which is fully passed on to the participants. “Currently, the Vale Luz project has 451 registered collectors, who will now benefit from the increased disposal of this material,” highlights Ana Mascarenhas, superintendent of Energy Efficiency at Neoenergia.
Reverse logistics of the HEINEKEN Group in Bahia and Rio Grande do Norte
Through the partnership, reverse logistics and proper disposal of post-consumption glass packaging will be implemented, which can now be collected by the Vale Luz project in the states of Bahia and Rio Grande do Norte, both benefiting from the initiative. This complete sustainability cycle allows for the responsible disposal of glass. Glass, a material present in everyday life, has great recycling potential, although only 25% of all glass produced in Brazil is currently recycled.
“We have been focused on environmental solutions for almost three decades, aiming to help other companies care for the planet by combining the environment with economic development. And for over 25 years, we have been recycling glass. With this new partnership, we are optimistic about promoting the reverse logistics of this type of waste in the states of Bahia and Rio Grande do Norte, encouraging proper disposal so that it can effectively be reintegrated into the productive cycle. This way, we can reduce waste and environmental impact,” explains Felipe Cury, head of post-consumption at Ambipar.
Other materials accepted by Vale Luz
In addition to glass, the Vale Luz project accepts the exchange of other waste for discounts on the energy bill. Among the accepted materials are aluminum cans, PET bottles, cardboard, office paper, newspapers, plastic bags, cleaning product packaging, soda cans, and other food product cans, Tetra Pak packaging and cooking oil (which must be filtered and delivered in a transparent PET bottle). These wastes are weighed, and the discounts are applied directly to the energy bill provided by the consumer. The main objective of Vale Luz is, in addition to reducing the energy bill, to promote the rational use of natural resources and minimize the negative impacts caused by waste, stimulating recycling.
About the HEINEKEN Group
The HEINEKEN Group arrived in Brazil in May 2010, following the acquisition of the beer division of the FEMSA Group, and in 2017, acquired Brasil Kirin Holding S.A (“Brasil Kirin”), becoming the second player in the Brazilian beer market. The Group generates over 13,000 jobs and has 14 production units in the country, including 12 breweries, two microbreweries, and has also begun construction of its 15th brewery in Passos (MG). In Brazil, the HEINEKEN Group’s beverage portfolio includes Heineken®, Eisenbahn, Eisenbahn Unfiltered, Sol, Baden Baden, Blue Moon, Lagunitas, Amstel, Amstel Ultra, Devassa, Devassa Tropicaê, Tiger, Bavaria, Glacial, Kaiser, No Grau, Schin, and Amstel Vibes. The non-alcoholic portfolio includes Heineken® 0.0, CLASH’D, FYS, Itubaína, Viva Schin, Skinka, and Água Schin. Headquartered in São Paulo, the company is a subsidiary of HEINEKEN NV, the largest brewery in Europe.
For more information, visit www.heinekenbrasil.com.br and follow us on Instagram and LinkedIn.
About Neoenergia Coelba – The Bahia Electric Company, a Neoenergia company, is the third largest electricity distributor in the country in terms of number of customers and the sixth in volume of energy supplied, being the largest in the North-Northeast region. Present in 415 of the 417 municipalities in Bahia, Neoenergia Coelba has a concession area of 563 thousand square kilometers, with over 6 million customers (more than 15 million inhabitants).
About Ambipar
Ambipar is a Brazilian multinational and a global leader in environmental solutions, investing in and operating decarbonization, circular economy, energy transition, and environmental regeneration projects, present in 40 countries with over 20,000 employees. The company has shares listed on B3 (AMBP3) and the New York Stock Exchange (AMBI). To learn more, click here.
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